My Framer Site

REVAMPING OF LANDING PAGE

Overview

InvestIndia, as the primary facilitator for foreign investments, plays a crucial role in shaping the perception and accessibility of investment opportunities in the country. A comprehensive UX audit was conducted to enhance the landing page, ensuring it serves as an engaging and informative gateway for potential investors.

Target Audience

Entrepreneurs

Solopreneurs

Business leaders

Investors

**considering investment opportunities in India.

Analyze the user experience (UX) of the Invest India landing page and identify areas for improvement to attract and convert foreign investors.

BUSINESS GOAL

Key Findings

Visual analysis: Examining the overall layout, colors, typography, and imagery.

Content analysis: Evaluating the clarity, conciseness, and effectiveness of the text.

Call to action (CTA) analysis: Assessing the placement, wording, and prominence of CTAs.

User testing: Observing users navigating the landing page and gathering feedback through interviews and surveys.

Areas for Improvement:

Information overload: The landing page is dense with text and information, overwhelming new visitors.

Lack of focus: The main message and value proposition are unclear, leaving users unsure where to start.

Weak CTAs: CTAs are poorly visible and lack urgency, failing to effectively guide users towards the next step.

Unintuitive navigation: The menu is cluttered and not user-friendly, making it difficult to find specific information.

Mobile responsiveness: The landing page is not fully responsive and can be difficult to navigate on mobile devices.

Unnecessary

Negative space

low visibilty of

Major product showcase

Low legibility score(complex font)

packed top nav bar

CTA ?? required??

Is it eye catching

Ad banner??

Why big in first frame?

No user approach?

Overall no breathing space and much more, no proper action for a user to do in a first frame.

User actions missing

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Over the last 5 years Invest India has played a crucial role in nation building, and I believe their contributions in attracting investments has been a driving force in our success. I believe, in a way Invest India has also been helping make India a ‘Great Place to Work’ as well, and I am confident they will continue to do so.

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Shri Piyush Goyol,

Unior Minister

Shri Narendra Modi

Prime Minister

Shri Narendra Modi ji, hon’ble Prime Minister, Food ond Public Distribution, Textiles, enphasised that lndio has mode greot strides in innovotion, green tech, Al ond blockchoin-led tronsformotion, supply choin logistics besides beirg ar econonic powerhouse with vast

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